Tag Archives | marketing

2 unconventional tips to help you succeed in your transition to startup marketing

Today’s post is from Healy Jones. I met Healy years ago when we were both working as VC’s and now he is a VP of Marketing at an education technology startup. Keep reading if you want to learn about what skills were most important in his career transition and the interview question he asks experienced […]

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Do you need an Ivy degree to be a startup VP of marketing? Here are 4 data points to help you decide.

Does an Ivy League degree give you a better shot at cracking into the executive ranks at a startup? Most people, including me, would probably tell you that fancy book learnings don’t matter much at a startup – you just need to have a ‘JFDI‘ mentality to be successful. If that’s the case, maybe you wouldn’t […]

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Startup marketing career advice – Focus on the 3C’s, not the 4P’s

Kevin Epstein is a senior executive who has worked in Silicon Valley for the last 15+ years driving marketing initiatives at a series of incredibly successful startups like VMware and Proofpoint. Read on for some great startup marketing career advice from Kevin. –John Kevin, thanks for taking the time to share marketing career advice with […]

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What makes a great startup employee? Egoless, thoughtful execution

What traits define a great startup employee? I asked this question to Dave Ginsburg, a friend and former colleague of mine who has led the marketing and operations functions at multiple high growth startup companies after having built a very successful consulting career at firms like TrueAction, Accenture, and Scient.  He’s now heading up the […]

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Big Data Marketing VP Gil Allouche discusses startup marketing careers

I came to know Gil Allouche through our work together in the Big Data ecosystem, where he worked as a technical marketer for a venture backed analytics startup.  He’s started his own company, worked at larger established shops, and now leads marketing at a Big Data startup.  He gives some incredibly detailed, actionable, and no-BS […]

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